Sell It While It Hurts

Sell It While It Hurts

People make purchases to solve a problem, so sometimes the best time to sell to them is when they’re hurting from their problem. A Case Study on Pain We had a client call in today who we’ve done business with for a long time. They were a little frustrated...
Blueberries, Bumblebees, and Adwords

Blueberries, Bumblebees, and Adwords

The most successful AdWords campaign I ever ran was for a blueberry farm. It was actually my farm. Believe it or not, at one point I was a farmer and I used to have thousands and thousands of blueberry plants. One year somebody got the bright idea that we should run...