A Guest Post By Ben Shepardson
In a world where UX is king, it’s curious to note that slow-loading websites are still a growing problem. Sadly, our benchmarks for what’s acceptable increase every year as we inch ever upwards towards larger and heavier sites.
Yesterday’s bloated monster of a slow-loading behemoth at 1 megabyte becomes today’s sleek and light example of what to aim for. Back in the day, 100 KB was considered too big. Today’s Tweets are heavier than yesteryear’s web pages.
Of course, we have Moore’s Law to thank for ever-increasing web capabilities. Modern hardware and internet infrastructure can handle an entire galaxy’s worth of extra data transfer. But, like ever-expanding suburbs and the highways that connect them, extra capacity soon gets filled up as we expand in every direction.
Needless to say, any developer caught ignoring the principles of UX and unleashing megaton websites on the browsing public should take a serious look inwards. It’s simply bad form.
Website bloat is such a huge problem, end users have taken matters into their own hands.
There are now layman’s tools for helping solve bloat on your own website, even when your web developer has sold you a heavy behemoth. Anyone can lighten up their own load by using code minifiers and image-handling techniques.
Crashing websites is like crashing parties, it ends up ruining it for everyone.
Nobody wants to go back to the days when all we had to work with was HTML.
Without dynamicity, that world would appear sad and flat to today’s users. And marketers? They’d be completely lost without being able to serve up those highly-targeted ads we’ve all come to expect when we browse the web.
1. Wean ourselves from jQuery addiction
2. Limit surveillance scripts
Third-party tracking code is responsible for much of the weight gain of the internet. We all know it to be true, yet web developers are still held hostage to clients who insist on loading up their seemingly wonderfully optimized and fast-loading newly designed site with cookies, tracking code. Online marketing companies don’t always realize the weight that elaborate advertising code can cause. If you’re not using it, let it go.
Ben Shepardson is the founder of NoStop Blog Content, a boutique writing agency focusing on helping small business clients take their websites to the next level.