by Jason Long | Feb 26, 2020 | blog, Management, Marketing, Running a Business, Sales
Let’s start with the most basic of the fundamentals: The goal of a business is to provide a product or service in exchange for money, optimally taking in more money than it costs to provide the good or service (you know…making a profit). In pursuit of...
by Jason Long | Jan 30, 2019 | Sales
People make purchases to solve a problem, so sometimes the best time to sell to them is when they’re hurting from their problem. A Case Study on Pain We had a client call in today who we’ve done business with for a long time. They were a little frustrated...
