by Jason Long | Feb 26, 2020 | blog, Management, Marketing, Running a Business, Sales
Let’s start with the most basic of the fundamentals: The goal of a business is to provide a product or service in exchange for money, optimally taking in more money than it costs to provide the good or service (you know…making a profit). In pursuit of...
by Jason Long | Feb 2, 2019 | Advertising, Content, Marketing
The Power & The Fury Facebook retargeting campaigns are powerful. The Facebook advertising is powerful, and that means that there’s a bit of a learning curve. Today’s lesson is on how to set up and run a Facebook retargeting campaign. Hopefully this...
by Jason Long | Jan 29, 2019 | Marketing, Running a Business
What do you need to know when you’re trying to find or define a target market? Narrow Your Focus A lot of new entrepreneurs want to try to do far too much, or sell something to everyone, and they don’t want to define or narrowly define a specific target...
by Jason Long | Sep 15, 2017 | blog, Branding, Clients, Marketing, Running a Business
Consumers are constantly scrolling through their phones, and online shopping is growing in popularity. Establishing your brand identity and making it unique to the industry is the cornerstone to building recognition. If you follow these guidelines, you will gain more...
by Jason Long | Aug 30, 2017 | blog, Branding, Content, Creativity, Marketing, Web Design
A solid call to action (CTA) is a vital part of funneling visitors and boosting overall revenue for your business. If you personalize your CTAs based on past buying experience, or the habits a visitor has while browsing on your site, you can increase your overall...
