Being ON The Business, Not In The Business

Being ON The Business, Not In The Business

Stay On Top of Your Business We often, colloquially, say that we’re “in the business of [insert industry].” But there is a difference between being in the business and being on the business. This concept comes from a book called The E-Myth, by Michael Gerber, which I...
Selling Naked

Selling Naked

Put that jacket back on!! It’s not what it sounds like! What is Selling Naked? The “naked” in the name of the technique doesn’t refer to your attire, at least most of the time. It means you are going in without any sales materials. That’s...