by Jason Long | Mar 12, 2020 | Marketing, News, Sales
It’s time to let you all in on a secret: No element of our success is a secret. If you’ve been aware of our blog, our YouTube Channel, etc, for any length of time, then you know that the BrainLeaf team (and especially our Fearless Leader, Jason Long) is an...
by Jason Long | Feb 26, 2020 | How To, Proposals, Running a Business, Sales, Scoping
There are a lot of elements involved in building and launching a SaaS system. One of the very first steps, though, can be, as Bugs would say, “a doozy”. The Initial Estimate This is where you either start off on the right foot or step on the hidden trap...
by Jason Long | Feb 26, 2020 | blog, Management, Marketing, Running a Business, Sales
Let’s start with the most basic of the fundamentals: The goal of a business is to provide a product or service in exchange for money, optimally taking in more money than it costs to provide the good or service (you know…making a profit). In pursuit of...
by Jason Long | Aug 18, 2019 | Clients, Sales
Feasibility Feasibility is in many ways the same thing as validation. If you’re a developer or development team member that is being hired to do a SaaS project, here is a word of advice; make sure that the project has a high probability of a positive outcome....
by Jason Long | Mar 6, 2019 | Running a Business, Sales
Put that jacket back on!! It’s not what it sounds like! What is Selling Naked? The “naked” in the name of the technique doesn’t refer to your attire, at least most of the time. It means you are going in without any sales materials. That’s...
by Jason Long | Mar 1, 2019 | Running a Business, Sales
What are you selling? It’s a simple question that does not always have a simple answer. Especially for creative projects. On paper, you may be selling: Graphic design Writing Web development Application development Full-scale SaaS development Or any number of...
