What’s Your Social Media Strategy?

What’s Your Social Media Strategy?

Before entering the vast world of social media, you need a strategy: Social media has become a necessary tool for communication, and if your company isn’t participating, you’re definitely missing out.  Consider the numbers: Facebook has 1.4 billion users.  More than...
The Real Power of Facebook

The Real Power of Facebook

A guest post from Nicolas Le Breton, a Master’s student in Webmarketing at ESSCA in Paris  Everyone knows social media is necessary for marketing. However, merely setting up a Facebook page and a Twitter profile is not enough. The social media agency Komfo...